About Us

Creating Artists since 2020

Joel and Kylie pooled their talents and started Creating Artists to help actors reach their performance potential faster by providing acting tools based on science.

Here at Creating Artists we teach evidence-based acting techniques based on Kylie’s published research to help actors reach the peak performance state. Our teaching methods are based on a theoretical framework called the “The hierarchy of needs for peak performance in screen acting” to assist actors reach their performance potential. We cultivate 4 main areas of actors tool kit to enable them to reach peak performance: preparation, performance, mindset, and interpersonal skills.

Joel Pierce

Joel has over 20 years professional experience working in TV, film, voice overs, and theatre. Following a Bachelor of Arts (Drama) Joel's career took off as a series regular working on over 300 episodes on a South African Soap, EGOLI. Joel has since worked on an array of projects including most recently ALMOST PARADISE (Amazon), LOVE AND MONSTERS (Paramount Pictures) and KONG VS GODZILLA (Warner Bros) and HARROW (ABC). Other projects Joel's worked on include THE END, THE BUREAU OF MAGICAL THINGS, HOME & AWAY, NEIGHBOURS, SCHAPELLE, HOGES, SEA PATROL, THE LOVERS, MONARCH COVE, and more. Joel was also recently the Acting Coach on the Action Comedy film ZOMBIE PLANE. Joel has a valid blue card.

“I wish someone had told me this stuff 20 years ago”

Dr Kylie Loveday

Kylie has over 15 years professional experience as an actor, voice over artist, and singer. She studied musical theatre at NIDA and Sydney and since that time focused on the craft of screen acting. Kylie has worked on ONE PERFECT MATCH (Great American Family), AUDREY, BOY SWALLOWS UNIVERSE (Netflix), SPACE CHICKENS IN SPACE (Disney/Stan), THE BUREAU OF MAGICAL THINGS (Nickelodeon), MAKO ISLAND (Netflix), HOGES (Channel 7), AUSTRALIA DAY (Foxtel), and more.

Kylie is also a Doctor of Performance Psychology with a PhD from Griffith University and Bachelor of Psychology from The University of Wollongong. Kylie is the first Doctor of Peak Screen Acting Performance in the world and has taught Psychology, Drama, and Presenting at Griffith University. See some her published research here. Kylie has a valid blue card.

“I wanted research evidence that supports how actors reach peak performance”